Turn the enquiries you already get into paying clients.
Most prospects don't buy the first time they ask. We build the email campaigns that follow up every enquiry, win them over and bring past customers back to buy again. Once they're running, every sale they bring in costs you no extra time or ad spend.
Your customers are already in their inbox. Every day.
Social posts disappear in hours. Email reaches the people who already know you, and the numbers back it up.
of email users check their inbox every single day.
HubSpotaverage return for every £1 spent on email marketing.
HubSpotof business professionals say email helps keep customers coming back.
HubSpotmore revenue from automated emails than from emails that aren't automated.
Campaign Monitorof consumers say email is the best way for companies to communicate with them.
SmarterHQmarketers would rather give up social media than email.
Luisa ZhouEmails that turn enquiries into sales.
Every email does one job, in your voice, at the right moment. Here's what that looks like in a typical month.
Your customer list is the most valuable thing you're not using.
Every business has one: years of customers, enquiries and quotes sitting in a spreadsheet or a booking system. Most of them never hear from you again.
Not because you don't care, but because writing emails is the job that always gets pushed to next week. Meanwhile, the business you've already earned slowly walks away.
Everything handled. You approve, we send.
A complete email system, not just a newsletter, built and run for you.
Every two weeks
Useful, local, readable emails written in your voice. Often enough to stay remembered, not so often you're a nuisance.
Always-on follow-ups
Automated emails for new customers, enquiries, reviews, referrals and lapsed customers, running in the background all year.
Sounds like you
A ten-minute voice note each month becomes emails that sound like you on a good day. People open emails from people they know.
The right email to the right person
What people click tells us what they care about, so they get follow-ups that match. Irrelevant email is the second biggest reason people unsubscribe.
Wake up your old list
We tidy your list, remove dead addresses and carefully re-engage customers who've gone quiet.
Lands in the inbox
We set up the technical side so emails reach inboxes, not spam, and stay within UK email rules.
The right email at the right moment.
Two sequences run in the background once they're set up. One turns enquiries into sales. The other turns new customers into repeat buyers and referrals.
1. Enquiry sequence
Nurture first, then the offerEnquiry
They get in touch. A warm reply goes out straight away.
Helpful email
Answers the questions people ask before they buy.
Their reason
Speaks to the exact reason they enquired.
More help
Another useful email, so you stay front of mind.
The offer
A clear reason to book, buy or say yes now.
2. Welcome sequence
Customers who come backWelcome
A warm hello and what to expect.
Check-in
Making sure everything went well.
Review
A friendly ask while they're happy.
Referral
A nudge to pass your name on.
Reminder
Renewals, rebookings or reviews.
Win-back
Reaching those who drifted.
£1 per subscriber, every month.
That's roughly what a well-nurtured list earns. A list of 3,000 subscribers should bring in about £3,000 a month, without a penny of ad spend.
Live in two weeks, not two months.
- Day 1
Quick chat
Twenty minutes to understand your business and your customers.
- Week 1
Kick-off
You share your customer list and record your first voice note. That's your homework done.
- Week 2
We build
We clean your list, set up sending and write your first newsletter and follow-ups.
- Every month
You approve
Voice note in, emails out. You see everything before it sends.
We report what matters, not vanity numbers.
Open rates are unreliable these days. Each month you get a one-page report on what the emails actually did for your business.
One simple monthly fee.
Month-to-month. Cancel with 30 days' notice. No contracts, no surprise charges.
Standard
plus £750 one-off setup
- Fortnightly newsletter
- Core follow-up sequences
- List clean-up and wake-up campaign
- Inbox delivery setup
- Monthly results report
Things people ask.
How much of my time does this take?
About ten minutes a month for your voice note, plus a quick look at drafts before they go out. We do the rest.
Will the emails really sound like me?
That's the point of the voice note. We write from what you actually say, the way you say it, and you approve everything before it sends.
Won't more email annoy my customers?
Too many emails is the top reason people unsubscribe, followed by irrelevant ones. That's why we send a newsletter every two weeks, not every day, and match follow-ups to what each customer cares about.
Is it allowed to email my customers?
Under UK rules you can usually email existing customers about similar services, as long as they can opt out easily. We check what your list allows and handle unsubscribes properly. Anyone who hasn't agreed to hear from you won't be emailed.
Which email software do you use?
If you already have one, we can work with it. If not, we set one up for you. Either way, your customer list stays yours.
What if it doesn't work for us?
Then you leave. It's month-to-month with 30 days' notice. No contract, no penalties.
Let's talk about your customer list.
Twenty minutes, no pitch deck. We'll tell you honestly whether email can make a difference for your business.